Rick Warren (via MMI) and the Wizard of Ads seem to see the same thing. Rick:
What happened is the mainline churches cared about the social morality and the evangelicals cared about personal morality. That's what happened when they split. But they really are all part of the total gospel – social justice, personal morality and salvation. And today a lot more people, evangelicals, are caring about those issues.
The Wizard:
Advertising consultants, instead of asking, "Who is your target?" why not ask, "Who are we hoping to attract?" Instead of asking "What is our objective? ask, "How are we hoping to serve?" Prepare yourself for strange and revealing reactions to these questions because while it's fashionable to spout about having "great service," few want to truly serve.
Business people, do you want to attract multitudes? Develop the heart of a servant – one who truly loves – and you will quickly become beloved. The world has masters aplenty; it is servants who are in short supply.
I'm not the first to note how words and actions reveal the heart. Luke tells of a dawn two thousand years ago when Jesus walked grass still wet with dew. After choosing from among a great crowd of followers the twelve who would accompany him to the end, Jesus stepped forward and spoke to the waiting throng, "The good man brings good things out of the good stored up in his heart, and the evil man brings evil things out of the evil stored up in his heart. For out of the overflow of his heart his mouth speaks."
Now let's look at Jesus' actions…"Minister" was more of a verb in his day…(In John 13:) "… so he got up from the meal, took off his outer clothing, and wrapped a towel around his waist. After that, he poured water into a basin and began to wash his disciples' feet, drying them with the towel that was wrapped around him." The twelve were aghast. Foot washing was like scrubbing a public toilet or scraping gum off the bottom of bus benches. "Do you understand what I have done for you?" Jesus asked them. "I have set you an example that you should do as I have done for you."
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